The Value of Lighting

If there’s one thing that can make a difference in improving the final perceived value of a video, TV commercial, photograph, or movie - it’s lighting. Certainly, there are a lot of other very important technical aspects of a project that affect the finished product - like music, camera angle, script, etc. However, lighting is essential. Without it, all you get is a black image. And yet, it always seems like lighting is the most misunderstood and undervalued component of an endeavor - often being one of the first items cut from a budget. This is a grave mistake and I’ll explain why.

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How To: Product Photos 101

Ever wonder what it takes to get that perfect product shot?  It's not terribly difficult, but having the right equipment and controling the photo environment can make a big difference.

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Calculating Your Billable Rate

How much do you really need to charge for your labor, products, or services? Everything you do requires the consumption of a limited resource: your time. If you're an independent contractor, it's sometimes easy to overlook underlying costs and time requirements necessary for conducting your day-to-day operations. However, it is these items that frequently account for the constant feeling that you're working long hours with little to show for it.

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